A new report shows renters (especially Gen Z) are bouncing around apartments faster than a security deposit clears. And guess where it’s happening most? The South, where moving trucks are basically the new state bird.

Story: A new analysis found that 38% of renters move again within two years, and the Southeast is the reigning champ of housing hopscotch. Austin, TX, tops the “move-easy” list with 54% of renters swapping addresses in under 24 months, followed closely by Provo, UT, and Charleston, SC, where short-term stays skyrocketed nearly 44% in five years. Gen Z is leading the charge, with 72% of them changing digs faster than a TikTok trend dies. Millennials are settling (somewhat) more, with 43% moving in under two years, which is basically commitment by Gen Z standards.

So What? This constant churn is both a headache and an opportunity. Shorter leases mean higher turnover costs, but also frequent rent resets and more chances to reposition units. If you’re managing multifamily or SFRs in the South, this data says one thing: mobility = money. Austin’s booming supply has made it a renter’s buffet; plenty of options and incentives drive the shuffle. Meanwhile, Charleston’s mobility surge shows what happens when demand outpaces stability. For property managers, Gen Z’s “move fast and redecorate things” mentality means you’ll want to focus on renewal strategies, loyalty perks, and seamless move-in/move-out processes that keep the revolving door spinning profitably.

What’s Next? Expect this renter roulette to continue, especially as affordability, job changes, and hybrid work shape mobility patterns. Watch the metros where supply is surging (Austin, Provo, Orlando); these will see continued movement as renters chase deals and lifestyle upgrades. Meanwhile, keep an eye on return-to-office policies and rent incentives; both will dictate whether this mobility remains a sprint or slows into a jog. Investors and managers should closely track lease duration trends and renter age demographics because staying put might just be the exception in this market.

Source: Rent Cafe

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